Empower Growth. Unlock Potential.
For Businesses & Future Leaders.
The Salmon Attitude - We Empower People By Enabling Them To Think Differently
Founded by Abhijit Goon, Salmon Attitude (a brand by Salire Attitude) is a forward-thinking consultancy empowering Startups, MSMEs, and Enterprises through growth strategy and digital innovation, while also delivering industry-aligned training for students and professionals across India and beyond.
The Salmon Attitude: Our Philosophy of Purposeful Disruption
We embody the 'Salmon Attitude', inspired by the salmon's resilience. We empower MSMEs, startups, and professionals to drive impactful change, think innovatively, and achieve sustainable growth by navigating challenges head-on.
Why Salmon?
The salmon isn’t just a fish, it’s a metaphor for courage, adaptability, and meaningful transformation.
Swimming Against the Current
Like salmon swimming upstream, Salmon Attitude inspires bold thinking, empowering professionals and organizations to lead, innovate, and grow beyond the status quo.
Thriving in Harsh Conditions
Just as salmon thrive in tough currents, we help organizations, founders, and professionals build resilient strategies for growth in competitive markets.
Letting Go of the Ego
Like salmon sacrificing for the next generation, real growth demands letting go of past successes, embracing change, re-learning, and leading with agility, humility, and vision.
The Core Principles of Salmon Attitude
Celebrate Non-Conformity
We help professionals unlock original thinking that fuels career growth and business agility in competitive markets.
Retire the Best Practices Gracefully
What works today may limit tomorrow, we guide teams to evolve strategies, stay agile, and seize growth opportunities.
Value Deeds Over Ego
True growth comes from contribution over credit, leading to deeper impact, sustained success, and lasting transformation.
Empower to Think Differently
We create spaces that inspire people to lead change and shape unique, future-ready career paths.
Salmon Attitude’s Promise
We are not here to conform, compete, or replicate trends.
We are here to challenge, create, and cultivate.
We are not driven by what’s popular.
We are driven by what’s possible.
We are Salmon Attitude.
Our Vision, Mission, and Values
Our Vision
To inspire a generation of changemakers, industry-ready leaders, and career-ready individuals who challenge convention with courage, conviction, and creativity.
Our Mission
To build future-ready solutions that empower professionals and enterprises, prioritize empathy, and create lasting impact across industries and society.
Our Values
Integrity and Commitment
Our partnerships are built on transparent trust, which is the key to long-term success and a competitive advantage.
Innovation and Excellence
We deliver excellent outcomes that fuel innovation, boost business performance, and advance professional growth.
Collaboration and Mutualism
We collaborate with our clients to co-create growth solutions, turning strategy into measurable results.
Empathetic Leadership
We craft agile strategies aligned with your vision. We use empathy to drive responsible transformation and sustainable growth.
Our Specialized Services
Startup & MSME Acceleration
Guiding new ventures through market entry, funding strategies, and sustainable growth models to achieve rapid scaling.
Pharma Excellence
We help pharma companies enhance operations, manage compliance, and expand into new markets with sustainable, scalable strategies.
Digital Acceleration for IT
We help IT companies shift from service providers to strategic innovators with tailored digital transformation frameworks.
We also consult for the Logistics, Academia, and FMCG sectors, as well as for talent readiness, career development and overall professional growth. Wherever innovation is needed and the current resists, we thrive.
AI-Powered Business Brainstormer ✨
Leverage the power of AI to generate innovative ideas and strategic approaches for your unique business challenges, inspired by the Salmon Attitude.
Start Your Brainstorm Session
Click here to open the AI Brainstormer and get fresh perspectives. Please note that each user will have only 10 requests per day.
Quick Answers to Your Questions
What is Salmon Attitude and when was Salmon Attitude Founded?
Salmon Attitude is a B2B growth consultancy and individual training platform founded in 2018. We help startups, MSMEs, and individuals develop stronger business strategies, industry understanding, and personal growth mindsets.
How does Salmon Attitude ensure consistent results?
We deliver results aligned with your goals by combining expert consultancy, proven frameworks, and an adaptive mindset. Our guidance is personalized, addressing your unique challenges instead of implementing generic solutions.
What services does Salmon Attitude offer?
We offer B2B consulting, industry training, corporate and academic workshops, personalized coaching, and accessible learning via online platforms like YouTube and Udemy.
Who does Salmon Attitude work with: individuals, or only organizations?
We serve both. Our offerings range from 1-on-1 training and career-focused content to corporate programs and startup consulting.
Let's Talk Business
Whether you're navigating growth or pivoting your model, Abhijit and his team are here to help.